The Croatian was one of three signings up front – the second was Simone Zaza, who the club had signed years earlier in a co-ownership deal before he was sent to Sassuolo. The soccer rights this season have a combined value of $700m, but that will increase significantly once a new deal kicks in for the Premier League and MLS after this year. From next season, it is highly likely that the combined value of media rights for club football in the US, including the MLS, Premier League, Serie A, LaLiga, Bundesliga and UEFA competitions will be worth more than $1billion. That money from UEFA includes each club’s share of ticket revenue. UEFA will distribute more than 1.3 billion euros ($1.5 billion) in prize money among the 32 teams that qualified for the group stage. During the reign of Luis Carlos (1978-1985), the team won 2 Leagues, 2 Cups and one UEFA Cup. In 2019, the FIFA Women’s World Cup final, which saw the USA beat the Netherlands 2-0 attracted 14.3m US viewers, while the 2018 men’s final was watched by 11.4m people in the States despite the timings of the matches being challenging since the competition was hosted by Russia.
What ESPN2 proved was if the content is right, Premier League football has the perfect time slots to gain an audience, since the lunchtime kick-offs are screened at 7.30am Eastern Standard Time and 3pm starts are at 10am on the east coast of the United States. Darke became a cult hero among American supporters with his unbridled joy when Landon Donovan scored a 90th-minute winner for the USA against Algeria, which saw the States qualify from Group C in the 2010 World Cup. I think the World Cup is a big reason why channels are betting on soccer in the next six years,’ said Genovese. And in the stadium too – Major League Baseball has a higher average attendance at 28.2m than domestic soccer. Interest in World Cups and foreign leagues do not necessarily mean domestic soccer will benefit. Soccer finds itself at the forefront of the steaming wars,’ said Jack Genovese, senior analyst at Ampere Analysis. It could give soccer another huge boost two-thirds of the way through the next cycle. Did girlfriend Irina Shayk give him nightmares by running their photos through one of those make-me-look-old mobile phone apps, showing him how the beautiful couple will appear when they’re wrinkly?
And if the USA play well the impact will be multiplied. “We did not play with fluidity. “We started quite well but we were playing against one of the better teams today,” Van der Vaart said. Naturally, the taunt was not particularly well received among Madrid fans, but an iconic Clasico moment was thus etched into the annals of history. Fueled by Cristiano Ronaldo’s goals, Madrid is chasing a 13th European Cup title. And Genovese believes the timing is perfect for the broadcasters and the game, including the Premier League, since in 2026, the FIFA World Cup will be co-hosted by America, Canada and Mexico. The value for a fully signed Real Madrid shirt from 03-04 will depend on who signed the shirt and the rarity and conditon of the shirt. The image of Pique desperately trying to stop a rampaging Mbappe by grabbing a fistful of the young forward’s shirt during their Champions League round-of-16 clash was adopted by Sevilla for a bit of social media fun. The NHL negotiated new deals with Turner and Disney this year, increasing the value of its media rights from $300m to $600m per season.
But taken together, the value of soccer media rights in the US outstrips hockey. Currently, media rights for Major League Baseball are worth $1.5bn per season – double the figure for soccer, but that will narrow significantly next year as new deals are struck. Moments after the reports surfaced, it emerged that mega-rich Manchester City (pictured right: Owner Sheikh Mansour) could also pull out, dealing a huge double blow to the breakaway competition. At the age 31, reports suggest that he is preparing for his final season as a player. I knew he was good player there and I missed him. However, soccer brings less risk, there is less to lose if it goes wrong because it does not have the enormous profile of American football, argues Genovese. A younger fanbase guarantees longevity for a sport and with almost one million youngsters now playing football in High School the pool of youthful soccer fans will be replenished. The football audience is attractive since it is growing, it is younger than that for other sports, more affluent and appears willing to switch to digital, say analysts. It is not only what people say in polls that indicates soccer’s rise in the popularity stakes.
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